A simple guide to help you understand what to prepare, what to expect and how to get the most from your branding project.
A branding project can feel overwhelming when you don’t know what to prepare, what your designer will need from you, or what certain terms actually mean.
The Brand Project Starter was created to help you feel more prepared before the project begins and more organised throughout the process.
It gives you a clearer understanding of what to gather, what to ask, what to keep track of and how to communicate more effectively with your designer.
This workspace is not designed to replace a brand designer.
It won’t define your positioning, build your strategy, create your visual identity or make creative decisions for you.
Instead, it helps you arrive prepared, communicate more clearly and get more value from the collaboration.
A smoother branding project usually starts with clearer information, better communication and fewer assumptions.
Work through the pages in order if you’re starting a new branding project, or jump directly to the section you need if your project is already underway.
You can use this workspace before hiring a designer, during the collaboration, or at the end of the project to make sure you have everything you need.