A practical checklist to help you gather the right information before your branding projects begins.

Prepare before the project starts

A smoother branding process usually starts before the first design is created.

The goal of this page is to help you gather the information, files and practical details your designer may need, so the project can start with fewer gaps and fewer back-and-forth questions.

What to prepare

Your existing brand materials

If you already have brand materials, gather anything that exists, even if you know it may change.

Starting from scratch? That’s completely fine. You can skip this section and move on to the project context below.

Then gather, if relevant:

• Existing logo files
• Previous brand guidelines
• Color references
• Fonts currently in use
• Packaging files
• Social media assets
• Website links
• Photography
• Illustrations
• Past campaigns or printed materials

Your project context

You don’t need to arrive with a complete strategy, but it helps to be clear about the practical context.

Prepare: