Step back from individual references and notice what keeps coming back.

Look across, not one by one

Your references are now more focused. The next step is to stop looking at each image in isolation and start looking across your selection.

Repeated colors, materials, shapes, typography, compositions or photographic styles can reveal what consistently catches your attention.

A pattern becomes useful when it appears more than once.

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What keeps showing up?

Look across your references and pay attention to what appears more than once.

• Are certain colors coming back?
• Do you keep choosing the same materials or textures?
• Are similar shapes or compositions repeating?
• Is there a typography style you keep returning to?
• Are you drawn to the same photography treatment?
• Do completely different references share the same overall feeling?

Repetition is information !

Pattern notes

Patterns I keep noticing

Things I want to explore further

Things I’m ready to let go of