A simple project snapshot to keep the key context, priorities and contraints in one place.
Use this page to gather the practical information that will help your designer understand the project quickly.
You don’t need to have every answer yet. The goal is simply to make the context visible.
Project name
What are you calling the project internally?
What is this project for?
A new brand, a rebrand, a launch, an evolution, a new product, or something else?
What stage are you at?
Just starting, already operating, preparing to launch, growing, repositioning, etc.
What needs to be created?
List the deliverables you already know you need.
Where will the brand be used?
Website, packaging, social media, retail, events, print, app, signage, etc.
Target launch date
If you have one.
Important deadlines
Printing, production, investor presentation, event, website launch, retailer meeting, etc.