A simple system to organise feedback, approvals and key decisions throughout your branding project.

Keep feedback clear

Branding projects often involve several rounds of feedback, different opinions and small decisions that are easy to lose over time.

This page helps you keep everything in one place so your designer knows what has been approved, what still needs discussion and what has changed.

Before giving feedback

Try to avoid comments like:

• “I don’t like it”
• “Can you make it pop?”
• “It feels off”
• “Can we try something different?”

Instead, explain what is not working for you and why.

For example:

Instead of:

“I don’t like this.”

Try:

“This feels more playful than I expected. I was hoping for something that feels more refined and calm.”

Good feedback explains the reaction, not the solution.

You don’t need to tell your designer exactly how to fix something. Explain what you are feeling, what feels unclear or what no longer matches the project.

Feedback checklist

Before sending feedback, ask yourself:

• Is this feedback based on the project goals, or only personal preference?
• Am I reacting to one detail or the overall direction?