A practical overview to help you understand the main packaging formats, materials and finishes you may encounter.

Understand your options

Packaging is rarely just about choosing a box, bottle or pouch.

The final result depends on the format, material, production method, finish, quantity, supplier and the needs of the product itself.

This page is here to help you recognise the main options and ask better questions.

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Common packaging formats

Depending on your product, you may come across:

The format should follow the product and its use.

What works visually may not always be suitable technically, so confirm feasibility with your manufacturer.