A guide to help you understand print color, conversions, and why the same brand color can look different across screens and materials.
A color you see on screen is not produced in the same way once it is printed.
Digital screens usually use RGB, while print often uses CMYK or specific spot colors such as Pantone.
That means the same brand color may need different values depending on how and where it is used.
RGB stands for:
It is mainly used for screens and digital applications.
RGB can display very bright and saturated colors that may not always be reproducible in print.
CMYK stands for:
These inks are combined to reproduce a wide range of colors in process printing.
Some RGB colors will shift when converted to CMYK because the two systems do not have exactly the same color range.