A clear comparison to help you understand the difference between using an existing packaging format and developing something custom.

Two very different starting points

When developing packaging, you may be choosing between an existing format already offered by a supplier, or creating something more custom for your product.

Neither option is automatically better. The right choice depends on your product, budget, quantities, timing, supplier and level of customisation.

Existing packaging formats

These are bottles, jars, boxes, tubes, pouches or other structures that a supplier already produces using existing tooling or moulds.

They may still be customised through elements such as:

• Color
• Printing
• Labels
• Sleeves
• Caps or closures
• Finishes
• Decoration
• Inserts
• Secondary packaging

Why brands may choose this route

• Faster to source
• Less development work
• Existing tooling already exists